Sustainability Blog

2021/10/05

Sendai PARCO held an event “Love Earth, Love Us” with the theme of sustainability.

“Love Earth, Love Us” main visuals
“Love Earth, Love Us” main visuals

"Sustainability" has become an important keyword in recent years. 


Sendai PARCO held an event “Love Earth, Love Us” with the hope that customers enjoy shopping and using services while raising their interest in sustainability. 
 
Since the spring of 2021, Sendai PARCO has released a web page that introduces sustainability-related products and services of its stores. This event provided shopping coupon and original goods to customers who bought the target goods and services. 
 
The contracted artist of HERALBONY Co., Ltd. a welfare experiment unit that aims to create a new culture with welfare as its starting point, participates in the main visuals and pop-up shop for this event. In addition to using the art featuring Mt. Vinicunca in Peru (commonly known as Rainbow Mountain) as the main visual drawn by Mr. Toshiya Nakajima, who lives in Sendai City, we also invited a shop to sell fashion goods such as scarves, ties and bags with design motifs drawn by artists with disabilities. 
 
Furthermore, shops opened that sold environmentally friendly products as a sustainability-related goods during the event. 
 
Customers enjoyed the event with shopping and services while raising their interest in sustainability. 

POP-UP SHOP
POP-UP SHOP

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