Our vision is to “Excite”, “Design”, and “Create” — to change the world with excitement beyond imagination — and our purpose is to “Change the world with sensibility” creating a new era together with the next generation. We hope to realize PARCO’s unique character with our sights on the forefront of the era to build a better relationship with society.

Since PARCO’s founding, we have expressed the wonderful nature of living with beauty and freedom through countercultures in fashion, theater, film, literature, music and art. And through these countercultures, we have provided alternative value to the mainstream to the younger generation at PARCO stores throughout the country.
We have joined together with local partners where PARCO stores and other business sites are located and with creators and innovators who travel between Japan and other parts of the world.
At our respective locations, we create friendships with people who share our sense of individuality and value. This is the purpose of PARCO.

Exploring the potential of the imagination to create the future, we will change the world and create a new era with the younger generation through PARCO’s individuality and values.

March 2024

Kenji Kawase
Representative Director,
President and Executive Officer