We help tenants increase sales in equal partnerships with them by reinvigorating complexes through renovations, advertising and sales promotions to attract customers, and attentive, detailed support. Moreover, since our founding, we have not simply focused on selling products; we have produced new ways of spending time and enjoying life, creating unique forms of culture as a communicator of lifestyles. These initiatives have played a major role in enhancing our corporate brand and differentiating PARCO shopping complexes from competitors.
The equal partnership with our store tenants
PARCO makes agreements with tenants whereby PARCO takes responsibility for attracting customers and running promotions, while the tenant handles sales activity. By working across Japan to create commercial spaces where people can gather and have fun, we are winning the support of customers and developing a firm customer base.
One of the things that really sets PARCO apart from other companies is our equal partnership with our store tenants. These partnerships, which are based on trust and common values, are mutually beneficial and by growing our business together with those of our tenants, we are supporting our own continuous growth.
Comprehensive production of shopping complexes
PARCO continually works to create more appealing commercial spaces by harnessing our comprehensive capabilities in producing shopping complexes. This includes everything from marketing and event planning in the local area to concept-based shop selection, design of environments, and store operations. We enhance the ability of complexes to draw in customers by conducting an array of advertising and promotional activities and also provide support for safe and secure store operations through daily maintenance and management. In addition, we conduct periodic and proactive renovations to constantly create fresh and attractive PARCO sales floors.
Shop Selection and Incubation
In addition to the standard practice of leasing floor space, whereby we bring in shops offering clothing and general merchandise to meet the diversifying needs of the market, we are also pioneering the introduction of new types of shops that meet the changing lifestyles and demands of consumers, with a view to further business growth. We also focus on developing new store formats in collaboration with tenants and on incubation initiatives to support up-and-coming fashion designers, creators and companies with growth potential. The discovery and growth of new talent is the key to PARCO's growth, and we actively provide support through events that give designers the opportunity for exposure and that are a forum for young designers to showcase their work.
PARCO is expanding the number of locations implementing trial shop openings from new tenants and leveraging store expansion. It is also actively developing shops in new commercial areas through the use of its tenant network.
The next generation of designers is pursuing refined craftsmanship yet struggling to find opportunities to grow. For this reason, PARCO hopes to support the talents of those who will lead the way to the future of fashion by providing designers with opportunities to grow their businesses.
PARCO provides a venue for young creators working in a variety of fields to exhibit their creative works.
Communication with Customers Using Digital Technology
PARCO uses digital technology as a way to communicate with customers. This includes shop staff members themselves communicating online through Shop News, and the “secret function” in which sales are made only to select customers at the e-commerce site ONLINE PARCO, which launched in March 2023—various functions are available to connect customers with shop staff online and provide shops with selling opportunities. POCKET PARCO, our official smartphone app, provides the POKEPARU PAYMENT QR/barcode settlement service in partnership with eligible cards and offers services for various scenarios during a customer’s visit, helping us track customer actions and provide better service. Through PARCO Members, which was introduced in November 2022, the IDs used with all the services provided by PARCO are consolidated into this one ID, which is used to provide diverse services by allowing us to connect with customers in an integrated manner.