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Next-generation human resources

PARCO's new culture festival "P.O.N.D." is being held

PARCO's new culture festival "P.O.N.D." is being held

The work by "Ryu Ika" at PARCO MUSEUM TOKYO

Performance by "betcover !!" at the opening party

PARCO's new culture festival "P.O.N.D. (Parco Opens New Dimension)" has started on October 16th.

P.O.N.D. is a cultural festival of all genres such as art, fashion, music and theater, and this year a total of about 30 young creators are participating.


Taking over the philosophy of "Shibukaru Matsuri", which was held for 10 years from 2010 to last year, "Discovering and supporting new talents", the name "Parco Opens New Dimension" is always "I want to be an event that opens up a new dimension" is what it means.


We are disseminating content that opens up a new "dimension" in Shibuya PARCO, including the exhibition at PARCO MUSEUM TOKYO, "ONLINE EXHIBITION" where you can enjoy the exhibited works online, "POP-UP STORE & LIVE STREAMING" at GALLERY X.


On the first weekend of the exhibition, the exhibition at PARCO MUSEUM TOKYO, the main venue, was attended by more than 1,600 customers, and there was a great response. In addition, 400 real people + 400 online people will participate in the opening party held on the first day, and from the 23rd, a POP-UP STORE and distribution event will be held at GALLERY X. It is configured to run online.

10 young brands hold runway shows at Asia Fashion Collection

10 young brands hold runway shows at Asia Fashion Collection


At the Asia Fashion Collection, which celebrated its 8th anniversary this year, 10 young brands from Japan, South Korea, and Taiwan held a runway show on October 15.

This show was the final screening for participating brands in Japan to qualify for New York Fashion Week, and after the show, three brands selected to represent Japan were announced. In addition, as a result of the second screening of AFC U-18, the top 3 works in Japan were announced.

The show will be distributed online with a limited number of visitors as a measure to prevent the spread of the new coronavirus. With about 400 people watching, we held the first domestic runway show for each brand.

Three brands, "YONLOKSAN", "BASICAL DIAMENTS COLOUR" and "kaoism (e)", will be represented in Japan at New York Fashion Week in February 2021.

Parco has partnered with a new educational distribution business for teens, Inspire High

Parco has partnered with a new educational distribution business for teens, Inspire High

PARCO signed a business and capital alliance agreement on April 3, 2020 with the educational distribution business "Inspire High" aiming to create a business that provides new value using the Internet in the education field. .

With the aim of creating new value in the next-generation education field by supporting the development of talent for young people, we will provide PARCO's nationwide stores and various management resources to Inspire High's online education distribution business for teens, Will work together to grow the business.

We plan to utilize the space of each PARCO store, and as a central base, we will collaborate with “GAKU”, which is scheduled to open on the 9th floor of Shibuya PARCO. "GAKU" is a place for creative education for teens, mainly middle school students, and we plan to hold various classes such as music, architecture, food, fashion, design and art.

Supporting young Asian designers by holding “AFC 7th NY Stage”

Supporting young Asian designers by holding “AFC 7th NY Stage”

PARCO held the “AFC NY Stage” at New York Fashion Week (NYFW) in New York on February 10, in the “Asia Fashion Collection 7th” co-hosted with Vantan.
Asia Fashion Collection is an effort to discover and incubate young Asian designers.
Every year, we collaborate with Asian Organizations (Korea, Taiwan, Thailand) to discover young designers who represent each country. We support their participation in NYFW and international exhibitions by supporting production, technical and travel expenses.
This year, the seventh year, there are three brands from Japan including the youngest NYFW designer in Japanese history, one brand each from Korea, Taiwan, and Thailand, and one Asian designer at Parsons Art University in New York. A total of 7 brands performed the runway show.

Shizuoka-based companies including Shizuoka PARCO start "Shizuoka MIRUI Project" to back up local businesses

Shizuoka-based companies including Shizuoka PARCO start "Shizuoka MIRUI Project" to back up local businesses

The “Shizuoka MIRUI Project” has started accepting applications from businesses in Shizuoka prefecture who are sending “new challenges” and other information to the crowdfunding service BOOSTER.

Along with raising funds and creating fans at BOOSTER, Shizuoka PARCO, Matsuzakaya Shizuoka, Shizuoka Shimbun, and Shizuoka Broadcasting System will back up the advertising side and lead the project to success.

"Mirui" used in the project name means "young and immature" in the Shizuoka dialect. A business operator who may be "Mirui" now will get a chance to participate in this project, and the "U" of the logo will be reversed and lead to "MIRAI (Future in Japanese)". Such a wish is put in.

VR Content Awards NEWVIEW AWARDS 2019 Finalists and other exhibitions will be held at Shibuya PARCO

VR Content Awards NEWVIEW AWARDS 2019 Finalists and other exhibitions will be held at Shibuya PARCO

Gold Prize, equivalent to a Grand Prix, was awarded the "Takkun Museum" by Takkun

PARCO Prize was awarded "ne.mui" by Naoki Ono who considered the boundaries of unconsciousness

PARCO, Loftwork and Psychic VR Lab's joint project "NEWVIEW" has announced various award-winning works for the VR content award "NEWVIEW AWARDS 2019". PARCO exhibited the “NEWVIEW EXHIBITION 2019 -DIFFUSION-” exhibition held at the Shibuya PARCO 9F Creative Studio, in addition to the award-winning works and works selected as finalists.


The award is for the near future where everyone will have the opportunity to take the next step when it comes to 3D space, discover the next generation of creators who can lead the world of new expression and experience in VR, and launch it. Aims for VR content in fashion / culture / art fields around the world. This year's theme is “Designing a super experience”. A total of 145 entries were submitted from eight countries.
In this entry, the quality is dramatically improved compared to last year's award in the judging items of “newness / originality”, “experience” and “impact”, and it is possible to drive the VR scene in the fashion / art / culture field.


Next Generation Human Resource Development by Shibuya PARCO

PARCO will develop the next generation of talent by forming a future-oriented creative industry.
The multifaceted, 3D exterior structure of Shibuya PARCO represents “a collection of gemstones.” Incorporating different shapes and elements (ideas/techniques) to draw the whole together into a single soul, the structure is a call to incubation and innovation.

1.Discover next generation creators
GAKU, a creative school for teens, was established within the 9th floor creative studio with the aim of fostering new talent. In April 2020, PARCO entered a business and capital alliance agreement with Inspire High, a distributor of educational content, and will provide its online education services to teens using as its base.

2.New forms of collaboration between industry, government, academia and the private sector
The City of Shibuya has moved the Future Design Shibuya office to the new PARCO building.

AFC U-18 contest and exhibition held for junior high and high school students who aspire to become designers

AFC U-18 contest and exhibition held for junior high and high school students who aspire to become designers

Image of the design worn by a model

PARCO supports the “Asia Fashion Collection” (AFC), a project to discover and incubate young designers with the aim of further developing the Asian fashion industry. AFC has extended the recruitment space for the AFC High School Contest, a fashion contest held last year exclusively for high school students, to junior high school students and held it as AFC U-18 this year.


To enable the five contestants who made it through to the second round of judging to complete their work for the final round in March 2019 with confidence, even if they were inexperienced, they were given support from specialist staff, such as provision of materials and advice on selection of materials, and technical instruction on patterns and sewing.

The final round of judging was carried out by leading stylists in the industry, who style for numerous celebrities.

The Grand Prize was awarded to Toko Kamimura, with two runner-up prizes awarded to Risa Ochiai and Nene Sogo.

Their work was exhibited at Ikebukuro PARCO Museum in April.

Asia Fashion Collection to discovery and incubate of young Asian designers

Group photograph with participating designers

PARCO, together with Vantan, organized the Asian Fashion Collection to find and nurture young Asian designers.

For this collection, young designers from Japan, South Korea, Taiwan, and Thailand competed for the right to appear in international events such as the runway at the New York Fashion Week and Taipei IN Style, as well as to exhibit a collection at PARCO.

Stage held in February 2019 at the New York , we held a fashion show featuring seven brands by young Asian designers which was attended by around 350 people connected with the global fashion industry.

We aim to continue developing Asia’s fashion industry by discovering and incubating young Asian designers.

Shibuya StreetDance Week

Shibuya StreetDance Week 2018

PARCO serve as the Executive Committee Secretariat for Shibuya StreetDance Week, one of the largest street dance festivals in Japan, which has been running since 2015.

Shibuya StreetDance Week aims to establish street dance as a new form of art and culture that is widely enjoyed by all manner of people, and to transmit highquality entertainment from Shibuya, which is an important cultural center for street dance, to the world, thereby helping to create excitement in the Shibuya area.

The event was held for the fourth time in November 2018, and featured various collaborations by local Shibuya dance studios and performances in front of local commercial facilities.

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