In recent years, the company has been leveraging its network and experience in Singapore to promote the development of “itadakimasu” Japanese restaurant zones in retail spaces, office buildings, hotels, and other locations in Singapore and neighboring countries. the company has also been expanding its character collaboration cafés overseas and providing consulting services to support their operation.
Developing and operating Japanese restaurant zones
Developing and operating Japanese restaurant zones
itadakimasu by PARCO (Singapore)
PARCO (Singapore) Pte Ltd operates the Japanese restaurant zone “itadakimasu by PARCO” inside the 100 AM shopping center in Singapore's renowned Tanjong Pagar commercial district.
Expanding character collaboration cafés in overseas
Expanding character collaboration cafés in overseas
Expansion in Asia
Opened a limited-time cafe in Singapore that collaborates with various characters.Collaboration menus with pocket monsters and famous detective conans have been developed
Developing and managing shopping complexes(Key achievements)
PARCO Bugis Junction
A mixed development consisting of hotel, office tower and retail, PARCO preserved the site’s original Straits-Chinese styled shophouse façade and built Singapore’s first glass-covered, air-conditioned mall which became very popular with the youths.
CENTRAL
PARCO was responsible for the full spectrum of retail management activities including conceptualization and implementation of the retail concept, marketing, tenant leasing (including Japanese tenants), tenant relations, mall operations and advertising & promotion.
2006 - 2009
PARCO Marina Bay
PARCO signed a master lease agreement and created a 3 storey shopping zone within Millenia Walk. PARCO Marina Bay housed PARCO next Next, an incubator zone for young Singaporean designers, and Itadakimasu, a restaurant zone that housed authentic Japanese restaurants. These special characteristics distinguished PARCO Marina Bay from other shopping malls.
2010 - 2014
Incubation projects overseas
The PARCO Cool Japan Project
HELLO, SHIBUYA TOKYO WITH SINGAPORE
PARCO opened pop-up shops and held fashion shows and business meetings in Singapore, providing an opportunity for Japan's next generation of creators to compete in overseas growth markets and bringing world-renowned Japan Fashion to ASEAN.
PARCO next NEXT supports designers across borders
PARCO next NEXT
PARCO (Singapore) Pte. Ltd. and the Textile & Fashion Federation (Singapore) received the support of SPRING Singapore to operate a project fostering young Singaporean designers. It has supported the growth of 55 brands to date.
2010 - 2014
