Incubation initiatives for identifying and encouraging new talent and creating new value
Since its founding, PARCO has been at the forefront of introducing the public to the cutting edge of culture, whether in music, the arts, the theater or other areas, discovering and supporting a host of new talent along the way. PARCO is taking advantage of its domestic and overseas networks and business expertise to provide opportunities for business growth.
We are also communicating proactive incubation activities in this vein in step with our corporate message, “SPECIAL IN YOU.”
Supporting growth of creative talent via crowd-funding service BOOSTER
In fiscal 2014, PARCO launched BOOSTER, a crowd-funding service dedicated to supporting the realization of projects across the full spectrum of creative content domains through a framework that enables individual consumers to come together to put innovative challenges out into the public sphere.
As a company committed to “Incubation” (the discovery and encouragement of new talent), PARCO hopes to use BOOSTER as an avenue for joining forces with many people to realize a society where individuals with ideas and talent can continue to tackle those challenges, and create a world that sparks a steady stream of innovation.
Using BOOSTER, young designers can put on runway shows
Noted fashion designer Mikio Sakabe, known globally for his “mikio sakabe” label, joined with “writtenafterwards” artist Yoshikazu Yamagata as project owner on a support project to sponsor a fashion show for Tokyo New Age, a novel young brand group. Through the support of many members of the public, the project was funded. In spring 2015, during the debut of the Tokyo Collection, the project owners used CLUB QUATTRO to put on their dynamic live fashion show.
This energy-filled live fashion show took place at CLUB QUATTRO with many customers looking on
“A REAL UN REAL AGE,” the brand’s Paris traveling exhibit
22 September to 2 October, 2014
Ahead of the expansion into Paris of ANREALAGE, one of Japan’s nextgeneration fashion brands, PARCO provided support for the brand’s Paris collection runway show and “A REAL UN REAL AGE,”the brand’s Paris traveling exhibit featured at Shibuya PARCO. These efforts have evolved into a wide range of other initiatives, including the opening at Shibuya PARCO of a limited-time shop and the sale of original project merchandise from a self-designed and arranged PARCO shop.
ASIA FASHION COLLECTION
From October 2014
Started from 2013
Through partnerships with apparel design schools in Japan and fashion organizations in countries across Asia, PARCO is involved in measures to discover and encourage young designers in Japan, Korea, Taiwan and Hong Kong. Through various support programs, including runway shows at fashion events in Tokyo, New York and Taiwan, PARCO is providing designers with opportunities to grow their business. Our aim is to spur advancement of both the global efforts of young Asian designers and Asia’s fashion industry.
17 October to 26 October, 2014
Started from 2010
Centered on Shibuya PARCO, Shibukaru Festival provides talented young female creators with a forum for artistic expression spanning the genres of music, film, artwork, and live performances. The forum provides creators with a place to meet, to interact with peers, to discuss ideas and inspirations.
Performances are unconstrained, powerful, innovative and, judging by the reaction of many in the audience, deeply moving for those in attendance.
This is a community fashion event, extending beyond PARCO to include collaboration with other events and creating a fashion, art and culture buzz in Shibuya.
We host similar cultural events at Fukuoka PARCO and Nagoya PARCO in which young creators active locally take part.
Asia Fashion Exchange
12 May to 18 May, 2014
PARCO takes part in the Audi Fashion Festival, the runway show of the Asia Fashion Exchange, Asia’s largest fashion event held in Singapore each spring. PARCO sponsored a runway show that invited DRESSCAMP as the showcase designer for the next generation in Japanese fashion.
Leveraging PARCO’s network on the ground, we invited local fashion associations and prominent retailers to the runway show, and provided support that included approaching buyers for select shops and PR aimed at raising brand recognition in the market. These actions made it possible to provide opportunities to spotlight and praise Japanese creations, as well as to get a real sense of market needs.
once A month
Started from 2010
PARCO develops this exclusively arranged shop as a space to propose and sell to the market products from highly creative young authors and makers, as well as seasonal goods. While working at the same time to create a space for services that helps new talent to bloom, PARCO is offering a new story in the consumption of services rather than goods.
By leveraging PARCO’s nationwide network, we also develop original merchandise in collaboration with local creators and authors across Japan. In a growing number of cases, brands that started from goods being handled by PARCO that transitioned into a business partnership are now becoming tenant stores.
Currently, the MEETSCUL Store by once A month in Shibuya PARCO is opening in the once A month space at Fukuoka PARCO, with a portion of the original products on hand under wholesale.
In Singapore, PARCO conducted so-called “pop-up shops” (specifically tailored retail spaces), fashion shows and business negotiations to provide sites for pioneers of the next generation in Japanese fashion and manufacturing to compete in growth markets abroad.
Beyond just the exhibition and sale of products from young Japanese designers and creators, these spaces challenged both Japanese and local entities to bring their respective cultures together to create new value, with steps also taken to encourage collaborative works and product development. By promoting understanding of PARCO’s approach to incubation and local collaboration, we achieved collaboration with next-generation talent and organization across a host of fields, which yielded results beyond what we anticipated. (FY2012: Recognized as a business promoting the Ministry of Economy, Trade and Industry’s Cool Japan Strategy)
FIGHT FASHION FUND by PARCO
2011 to 2014
To deliver business growth support to up-and-coming fashion entrepreneurs who have next-generation talent but lack sufficient funding, customers, business partners or business opportunities, PARCO launched FIGHT FASHION FUND by PARCO. Aimed at energizing Japanese brands and fashion, this fan club-style investment scheme uses a small buy-in (¥30,000) and the potential to create friends and fans to support the business growth of potentially pioneering fashion designers.
So far, the FIGHT FASHION FUND by PARCO has solicited business growth support for two brands, with outstanding results in both cases.
PARCO (Singapore) Pte Ltd, together with the Textile & Fashion Federation (Singapore) and SPRING Singapore (a government organization established to encourage entrepreneurship), held this event to help young designers hone and transform their creative ideas into successful and competitive business propositions. To date, the project has supported the growth of 55 brands.
We help to develop global initiatives by providing space and supplying event space and expertise from our PARCO stores in Japan. By supporting the energetic and creative young designers of Singapore, this project nurtures and supports cross-border talent.